Bark Performance Partners with Classic City Collective to Support UGA Athletes with Revolutionary Mean Machine Multivitamin

*Athens, GA - April 21, 2025*

Bark Performance, a rising star in the premium sports nutrition industry, is proud to announce the launch of their flagship product, the Mean Machine Multivitamin, in partnership with the Classic City Collective. This groundbreaking collaboration marks the first time a supplement company has formed an official NIL (Name, Image, and Likeness) partnership with the organization supporting University of Georgia athletes.

 Supporting Athletic Excellence Both On and Off the Field

In an unprecedented move that aligns nutritional excellence with community impact, Bark Performance has committed to directing 20% of all Mean Machine Multivitamin sales back to UGA athletes through the Classic City Collective. This partnership ensures that with every purchase, customers aren't just investing in their own health but are directly supporting the next generation of athletic talent at one of the nation's premier sports programs.

"We founded Bark Performance with a dual mission: to create truly superior nutritional products and to make a meaningful difference in our community," said Dr. Jim Holland, DC, founder and CEO of Bark Performance. "As proud members of the Dawg community, we couldn't think of a better way to fulfill both goals than by supporting the incredible student-athletes who represent Athens on the national stage."

Beyond the Standard Multivitamin

The Mean Machine Multivitamin stands apart in an oversaturated market through its scientifically advanced formulation featuring:

- Complete nutritional profile with optimized dosages of essential vitamins and minerals

- Enhanced bioavailability through premium ingredient forms like methylcobalamin B12 and chelated minerals

- Specialized performance and recovery components targeting the unique needs of active individuals

- Zero artificial fillers, colors, or unnecessary additives

- Third-party testing

"What makes Mean Machine truly different is our unwavering commitment to quality," explains Dr. Holland Bark Performance's lead formulator. "We've combined the latest nutritional science with premium ingredient forms to create a multivitamin that actually delivers on its promises. This isn't just another bottle on the shelf—it's a comprehensive foundation for peak performance."

Local Impact, Growing Availability

The Mean Machine Multivitamin is rapidly gaining traction in Athens. The unique combination of premium quality and direct support for UGA athletes has created strong demand from both fitness enthusiasts and Bulldogs fans alike.

"The response from our community has been overwhelming," said Nicole Holland of Bark Performance. "People are excited about a product that allows them to support their own health goals while simultaneously contributing to the success of UGA athletes. It's a win-win that resonates deeply with Athens residents."

 Looking Forward

As Bark Performance expands its retail presence throughout Athens and beyond, the company remains dedicated to its founding principles of nutritional excellence and community support. Plans for additional products are already in development, with the same commitment to quality and local impact.

The Mean Machine Multivitamin is currently available directly through the Bark Performance website and Athens retailers soon.  For more information about Bark Performance, the Mean Machine Multivitamin, or the partnership with the Classic City Collective, visit www.barkperformance.com or contact team@barkperformance.com

**About Bark Performance:** 

Founded by Dr. Jim Holland, DC, Nicole Holland, and Hunter Holland, Bark Performance is a Family business that creates premium nutritional supplements for individuals who demand more from their bodies and minds. With an unwavering commitment to quality ingredients, scientific formulation, and community impact, Bark Performance is redefining what a supplement company can be.

**About Classic City Collective:**

The Classic City Collective is the premier NIL organization supporting University of Georgia athletes. Through innovative partnerships and community engagement, the Collective helps student-athletes maximize their potential both on and off the field.

**Media Contact:**

Dr. Jim Holland, DC

Nicole Holland

Team@barkperformance.com

(804) 306-2728

BarkPerformance.com